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The Why Music Festival 2023 (it's free!)

Updated: Jun 24, 2023

The Why Music Festival is a free and enriching one-day online experience aimed at fostering book engagement and learning among primary school children. This festival creates a unique opportunity for young learners to broaden their horizons with book readings, and interviews with a diverse range of international musicians and educators including saxophonist and broadcaster YolanDa Brown OBE DL, recorder virtuoso and YouTuber Sarah Jeffery and US-based author and multi award-winning educator Franklin Willis.

Teachers can dip in and out of the book readings and interviews, and recordings of the sessions will be available for up to 7 days after the event. By registering, you will automatically be entered into prize draws to win books and instruments curtesy of our sponsors Hal Leonard Europe and Collins Music. Giveaways include:

9:00 - 9:30

Welcome + 'Where Are All The Instruments? West Africa' book reading by Nathan Holder

10:00 - 10:20

Sarah Jeffrey (Recorder Professor at Royal College of Music / 187k subs on YouTube) [Interview]

11:00 - 11:20

'I Am Nefertiti' by Annemarie Anang [Book reading]

12:00 - 12:20

DJ Asad (DJ / Entrepreneur) [Interview]

13:00 - 13:30

YolanDa Brown OBE (TV & Radio Presenter / International recording artist) [Interview]

14:00 - 14:20

Jay Phelps (Trumpet player for Burna Boy/Amy Winehouse/Jamie Cullum) [Interview]

14:30 - 14:50

'Edwards Rhythm Sticks' by Franklin Willis [Book reading]

Schools do not have to tune in for the whole day, but they can pick and choose the sessions they want to attend once they have the link. The day will be recorded and be available on demand for 7 days after the event from

Click this link to sign up for your free tickets here:

We're looking forward to seeing you on 4th July!

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